Authors: Amber Silver and Jean Andrey
Hazard of Interest: Tornado
Methods: Semi-structured interviews and close-ended questionnaires
Key Research Issues:
• This research examines two successive, potentially tornadic events that occurred in Goderich, Ontario, Canada on 21 August 2011 and 24 August 2011.
• The purpose of this socio-behavioral study was to investigate the influence of previous disaster experience on risk perception and response to a low-probability, high-impact disaster.
Key Research Findings:
• Physical cues were the primary motivators of protective action on 21 August 2011, while the Environment Canada tornado warning was the primary motivator on 24 August 2011.
• Respondents were more likely to take protective action during the subsequent storm on 24 August 2011, regardless of whether they were physically present for the tornado on 21 August 2011. This highlights the important influence of indirect disaster experience on hazard perception and response.
• Socio-demographics were not found to influence protective decisions made on 21 August 2011, while gender (female) was related to decision-making on 24 August 2011.
• The intense media coverage of the impacts of the 21 August 2011 tornado may have contributed to a social amplification of risk on 24 August 2011.